Brittany Hennessy & Teni Panosian On “Influencer: Building Your Personal Brand in the Age of Social

In a time when women are fighting for pay equality, work-life balance and gender parity, there is one emerging industry where women dominate the scene and can charge up to four times their male counterparts: Influencer Marketing. Many people think of influencers as just pretty faces who take nice pictures (or hotel free-loaders, or CGI bots), but they don’t realize influencer marketing is a multi-billion-dollar business, that the Social Media Millionaires club is real, and that it’s run by women. Top influencers Brittany Hennessy and Teni Panosian joined BUILD to have an “Inside the Influencer’s Insta-Ready Life” discussion.

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