How Emily Schuman Turned Her Blog Into Her Career [#NOFILTER]

[Sponsored by Marc Jacobs]

When lifestyle blogger Emily Schuman first began her blog, Cupcakes and Cashmere, she had three followers: mom, dad and her then-boyfriend-now-husband, Geoffrey.

Just a few years later, her brand expanded to books, a clothing line and beyond. Somewhere between its bright, feminine flair and sophisticated side, Emily’s Cupcakes and Cashmere is a brand her followers love to connect with and engage in.

Her diverse blog offers something for everyone – home decorating, fashion styling, all the current beauty trends and more. She is among the growing trend of social media influencers who turned their passions into careers.

For the latest edition of “#NOFILTER,” we sat down with Emily Schuman to get an inside look at the journey of Cupcakes and Cashmere.

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Producer: Tracey Zane
Director: Rick Lee
DP: Phillip Hover
Photographer: Scott Hirano

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