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Have you ever wonder what constitute an off season diet for a Pro bodybuilder? Wonder no more as CEO & Founder of Project AD Joe Binley breaks it down for you very simply. Take the time to listen until the end as there is little nuggets of brilliance including why so many people have used muffins as part of their pre workout ritual. We also get the learn more about Joe, his humble beginnings, why and how he started Project AD and what are his future plans for the company and his many athletes.